Video marketing is nothing new. However, the availability of affordable video marketing for small to medium sized businesses IS relatively new and it’s creating a level playing field for all types of businesses from sole entrepreneurs to large corporations.
In this post we’ll cover how incorporating video into your marketing strategy can help you stand head and shoulders above your competition.
Video Marketing Increases Visibility in Google – Without Paying for Ads
Do you ever feel like your web content is invisible? Is the only way people find you online is to search for your company name, simply because they already know your business exists?
Wouldn’t it be nice if people who have not yet heard of your business blindly searched for products and services you offer and BAM – there you are at the top of Google’s search results before your competitors? If this seems too good to be true, keep reading to learn how video marketing can increase your visibility in Google’s search results.
In Google’s search results, there is a variety of content that is displayed. The results always vary, but typically there are paid ads, Google Places, organic links (links to websites that are not paid ads) and there is … you guessed it – video.
Here is an example of my own website displayed on Google for the search query, “Michigan Video Marketer”. You can click on the image to enlarge if you like.
You will see that in addition to my website there are 4 videos. This means I am taking up 5 out of the first 10 organic listings. In other words – pushing my competitors further down the list. You can achieve the same results by taking advantage of free video platforms such as YouTube and Vimeo. For more information on this type of video marketing, contact Ron Robinson Studios today at: 586-256-3637.
YouTube and Vimeo – The Other Search Engines
This could really be a part 2 to the previous section since we are still covering the benefits of video marketing and online visibility and how they go hand-in-hand. However, now we will specifically discuss the benefits of uploading your video content to YouTube and Vimeo.
When most people think of search engines, Google, Yahoo and Bing are the first ones that come to mind. But wait … what about YouTube and Vimeo?
YouTube and Vimeo are also search engines and in fact, YouTube is actually owned by Google. So essentially, these 2 social video platforms are additional ways that consumers can stumble upon your content and learn more about your business.
Now, the search criteria may slightly differ from Google searchers (and yes, people are searching for more than just cat videos on YouTube). Instead of people looking for a specific service, like they may on Google, YouTube and Vimeo users may search for “How To” instructions or simply tips on how to do something better. So why not prove that you are an authority in your industry by producing educational videos?
This can work for any business. A recruiter could produce a video on tips for preparing for an interview. Salons can upload videos on how to style a formal up do DIY. A landscaping company can create a video on how to properly care for brick pavers. The list goes on. Although initially searchers are looking for information to help them and not necessarily hire someone, you are still receiving exposure and you will be remembered as the expert when they are ready to make a purchase.
Video Marketing Gains Trust With Consumers
Video allows you to connect to your audience on a personal level in a way that text just can’t compete with. Videos capture emotion, facial expressions and your overall personality. Again, something that a text-based article cannot quite capture.
This type of interaction is perfect for personal introductions to staff members and even client testimonials. People will be inclined to trust a testimonial video over a written one hands down. This is because they can see the facial expressions and body language of the speaker.
MORE >> Testimonial Videos For Business
Another form of video marketing that gains consumer trust is live streaming. Live streaming allows the audience to participate in real time and ask questions. Live streaming gives that extra level of trust over a prerecorded video because the audience knows that there is no script to follow. Today people appreciate the natural tone and unpolished speaking, even if it there is the occasional “um” or “uh” .
Address Frequently Asked Questions or Product Instructions
Do you feel like there are certain questions that you are asked on a regular basis? Why not answer these questions in a video on your website? Do you sell products that require some level of assembling? Produce a video or a serious of videos with step-by-step instructions. Not only will your clients appreciate the in depth walk-through to watch at their own pace, but as a business owner you can cut down on the number of phone calls of relaying the same information.
This type of content is perfect for exposure on YouTube and Vimeo as users are often looking for How-To videos.
MORE >> How-To Videos For Business
Video Marketing Increases Sales Conversions
If there is something you could do to your website that results in increased sales conversions by 80%, you would do it right? Did you know that having video on your landing page can increase sales conversions by 80%?
Video helps convey what products and services you offer all while allowing visitors to see your style and personality. This is helpful with relationship building and also helps potential clients better manage their time because video is easier to understand than reading a text description. This has a direct effect on visitors decision-making, leading to higher conversions.
The Video Marketing for Business Take Away
Whether you sell products such as clothing, landscape services or high-end consulting services, video marketing can take your business to the next level. Not only does video give you more online exposure by making your website more visible in the organic search and video sharing platforms, video can save you and your potential clients time while providing an enjoyable online experience.
If you are ready to convert more web visitors into clients with video marketing, call Ron Robinson Studios today at: 586-256-3637 and start dominating the competition.