Hi and welcome to another episode of Tips and Tech Talk. I’m your host Ron Robinson and today we’re going to be talking about live streaming for your Michigan business. And although I’m not live streaming this promo video out to you, I am using the Mevo Plus. This 4k camera is specially designed for live streaming.

It shoots in 4k as I mentioned and it broadcasts in 1080 HD. But the cameras claim to fame is its ability to garner up to nine different camera angles. For example, it’s on me right now but if I click a little button here it can change the camera angle and go one of my favorite film makers, Francis Forcopolla.

Hit another button and boom. You’re looking at another one of my favorite filmmakers. That’s Orson Welles down there. Click another button and you’re back on me. Live streaming is becoming more and more and more popular. Businesses in fact, all businesses, need video. But more Michigan businesses are kicking it up a level by live streaming grand openings, ribbon cuttings and sales. There’s lots of reasons to go live, but now with the Mevo Plus camera and Ron Robinson Studios, you can go live with up to nine different camera angles.

Regardless if you’re using a Mevo or a phone, more and more businesses are using live stream. For example, Kevin Higgins, he’s a real estate agent. He utilizes live stream all the time.

“Was I a little scared and nervous when I first used it? Yeah, because it was like, I hardly know what I’m doing.

But you know what, if you’re gonna be successful in life, and you’re an entrepreneur, I think you’re used to taking risks. And this is not much of a risk.”

Another successful business owner, Keith Stonehouse from Franklin Title utilizes live streaming a lot.

“The pros to Facebook Live is that you’re virtually with people real time. And you get that emotion with folks, they can feel your emotion, you can feel their emotion. You can answer those questions real time, right with them. I do it a lot of times with clients and with mentors, we go back and forth in Facebook Live and I love it.

I think it’s a great tool because that video is going to be saved and alert people that you were live for a long time to come because Facebook is promoting that heavily.”

Social media has changed the way consumers do business. And not only videos but live streaming is becoming more and more popular.

The reason is because live streaming gives you the ability to talk to a lot of people and a lot of your would-be consumers in a very short amount of time. Plus, you can give them information in real time.

“Jump on this now. Create your following and get in front of them in a real time format. I don’t understand why people wouldn’t, really. If Mark Zuckerberg and business professionals and leaders and politicians and business owners and successful folks all across the country are utilizing this service, why shouldn’t you?”

The biggest reason that a business should be doing live streaming is while interacting with their fan base or consumer, you’re also building a brand.

“I think you need to get out there and advertise, market and share yourself with people. And in advertising and PR, there’s a certain school of thought that says no publicity is bad publicity. You have to get out there and do it. So I don’t think there’s a con, can you go out there and stumble over your words a little bit? Maybe, but if you know that, you can just keep going. And you know what that is? That’s natural, people don’t always find the right word, right? So just get out there and do it. Live streaming properly creates a showcase for your business and it also creates branding for your business.”

Take Your Michigan Business to the Next Level with Professional Live Streaming

Ultimately the reason you should be using live stream is to connect with your customers. I hope you liked this video. If you did, please tune in next week for another Tips and Tech Talk and as always, you can find more information at ronrobinsonstudios.com thanks for joining me, we’ll see you next time.

Still not convinced live streaming is right for your business? Learn more here:

Benefits of Live Streaming for Businesses

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