How Video Marketing Can Help Your Metro Detroit Business
Ron: Hey there and welcome to another episode of Tips & Tech Talk. I am your host Ron, a video marketer from Metro Detroit and I am joined again by Lisa Majewski from Site Traffic. Yes, we are wearing the same clothes as we wore last week. It’s not pretty. But nevertheless, we’re here to talk about three reasons that video can help your ranking on Google. But before we get to those three reasons, we first have to understand SEO.
What is Search Engine Optimization?
Ron: A lot of people understand that it stands for Search Engine Optimization, Lisa, but what is SEO really? What does it mean?
Lisa: Basically, SEO is a combination of techniques that you or an internet marketer or someone like myself can apply to your website. Usually on a regular basis, with the end goal being to have your website show up on the first page of Google. Ultimately you want to be in the top one or two spots.
Ron: Not just Google, but all the other search engines, right?
Lisa: Correct, and these are people who can find your company that have not heard of you otherwise. So they’re not necessarily typing in Ron Robinson Studios and you pop up. This is for people who have never heard of you and they just stumble upon your business on the internet.
Ron: So let’s get right to it.
1. Video Displays in the Google search results.
Ron: Plain and simple, videos are given priority, no?
Lisa: Yes. Well, I’m sure you’ve done a search in the past where you enter in a search query, and it’s no longer just those text links. Actual videos show up.
If you upload your video to YouTube or to Vimeo and you apply certain techniques to those videos, indicating again to Google what the topic is about, that content will display in the search results with the other text links. And most of the time, searchers are going to be a little bit more inclined to watch a video than they are to click on the other text links.
2. Videos Can Help Create Backlinks
Ron: What does that mean?
Lisa: Backlinks are any other websites that link to your website. So Google kind of treats these links as votes. So the more links you have that are linking to your website, it shows that you are authority.
So what does that have to do with video marketing? Since video content is highly shareable, that ultimately has the potential to create a ton of backlinks. When that content can be shared across Facebook, YouTube, on multiple platforms, that will give you an opportunity to create those valuable back links.
3. Videos Increase Online Engagement
Lisa: So basically if you create an engaging video, that increases the amount of time that people spend on your website. Believe it or not, one of the Google ranking factors is they can track how much time people spend on a given page. So if you have a video there, and if people are sitting there to watch it for three to five minutes, that is actually picked up by Google that you have something that’s capturing the user’s attention. And, in turn, this makes your page appear to be more valuable as opposed to someone clicking on a page and just leaving right away.
Ron: There you have it. Three reasons that video increases your ranking on Google. So hopefully you can apply some of these techniques, I hope you learned something. I hope you liked this video. If you did, share it with your friends, like it, also thank you Lisa for joining us. Thank you for watching us. And you can see more videos on my YouTube channel. Hit that bell icon so that you’re notified when I make future videos. And of course, go check out more of my work at my website at ronrobinsonstudios.com. She’s been here for the last three weeks. You’ve been awesome, passing out a lot of great information. I want to thank you again. And thank you again for watching. We’ll see you next time for another episode of Tips & Tech Talk. So long.
Learn More About Metro Detroit Video Marketing for Your Business
Are you ready to start taking advantage of video and all of the benefits it has to offer your business? Ron Robinson Studios can provide whiteboard videos, aerial photography, live streaming, testimonial videos and more! Call today to get started on your video marketing campaign.